Item #9753

Rating: 5 Stars

Category: Affiliate Marketing

Title: PPC vs. PPA and CPC vs. CPA

URL: https://blog.venndy.com/ppc-vs-ppa-pay-per-click-versus-pay-per-action

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Whether you are a business looking to grow traffic, a digital marketer, or a content creator looking to monetize, this post is for you. <p><br></p><p>Digital marketing has its own language with a few acronyms that you should be familiar with. </p><p>CPM (Cost Per Impression), CPC (Cost Per Click), and CPA (Cost Per Action) are used to assess the cost-effectiveness and profitability of online advertising from the point of view of an advertiser. </p><p>PPM (Pay Per Impression), PPC (Pay Per Click), PPA (Pay Per Action / Sale / Lead) are the equivalent models of internet marketing in which advertisers pay a fee each time one of their ads is displayed, clicked, or drive a sale. </p>

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