Rating: 5 Stars
Title: Launch | Jeff Walker | Amazon
This is a must-read book for every online entrepreneur. It really changed the way I look at marketing and what should be the way to reaching an audience. Full of practical advice and great stories with a happy end. Since I read that book it seems like I can recognize the advice shared by Jeff Walker, everywhere on the web.
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"Launch" will build your business---fast. Whether you've already got a business or you're itching to start one, this is a recipe for getting more traction. Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget? Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.
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