Item #1279

Rating: 5 Stars

Category: Books

Title: Hooked: How to Build Habit-Forming Products |Nir Eyal, Ryan Hoover


User's Notes:
A book that summarizes

User Selected Text:
Why do some products capture our attention, while others flop?<br /> What makes us engage with certain products out of habit?<br /> Is there a pattern underlying how technologies hook us?<br /> This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down. <br /> Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.