Item #1206

Rating: 5 Stars

Category: Entrepreneurs

Title: The STORY behind: Why SHEEX®?

URL: http://www.sheex.com/why-sheex/#sheex-story

User's Notes:
I just love the story behind this company! A simple statement provoked an idea which then turned to reality!

User Selected Text:
On August 25, 2007, Michelle Brooke-Marciniak and Susan Walvius were coaching basketball at the University of South Carolina. They had just finished a long day of teaching at camp and we were sitting in the gym, exhausted. Michelle, a superstar athlete and fitness fanatic, was wearing her favorite performance fabric athletic gear in which she frequently trained. Susan was also wearing the same gear but made a different connection on that summer day. Where Michelle liked it for its superior moisture-wicking and quick-dry features while working out, Susan stated that she “loved the drape and the feel of the fabric against her skin” and then commented, “I would love to have bed sheets made out of this stuff.” Without blinking an eye, Michelle said, “let’s do it.” So began their adventure to transform the bedding category and help people get a better night’s sleep on performance fabrics.

CTA Text: SHOP